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《跨文化沟通与管理》（第9版，双语教学版）选自弗雷德·卢森斯的International Management: Culture,

Strategy, and Behavior 2015年的第9版。在全球化背景下，跨文化管理是所有跨国组织以及跨国管理者的重要议题。《跨文化沟通与管理》（第9版，双语教学版）的作者关注并尊重文化差异，同时又融入当代*的跨文化管理的研究成果和实践经验。

《跨文化沟通与管理》（第9版，双语教学版）共分为四章：文化的意义和维度；跨文化管理；组织文化与组织多样性；跨文化沟通与谈判。全文论述深入浅出，可读性、实践性强。对所有标题加了中文注释后，让读者可以迅速阅读并抓住主旨。

1The Meanings and Dimensions of

Culture 2

The World of International Management: The Cultural

Roots of Toyota’s Quality Crisis 2

The Nature of Culture 4

Cultural Diversity 5

Values in Culture 9

Value Differences and Similarities across Cultures 9

Values in Transition 10

Cultural Dimensions 12

Hofstede 12

Trompenaars 19

Integrating Culture and Management: The GLOBE Project 28

Culture and Management 29

GLOBE's Cultural Dimensions 30

GLOBE Country Analysis 30

The World of International

Management—Revisited 33

Summary of Key Points 33

Key Terms 34

Review and Discussion

Questions 34

Internet Exercise:

Renault-Nissan in South Africa 35

In the International

Spotlight: South Africa 36

2 Managing Across Cultures 38

The World of International Management: Apple v. Samsung:

Comparing Corporate Culture 38

The Strategy for Managing across Cultures 40

Strategic Predispositions 41

Meeting the Challenge 42

Cross-Cultural Differences and Similarities 45

Parochialism and Simplification 45

Similarities across Cultures 48

Many Differences across

Cultures 48

Cultural

Differences in Selected Countries and Regions 52

Doing Business in

China 53

Doing Business in

Russia 55

Doing Business in

India 57

Doing Business in

France 58

Doing Business in

Brazil 59

Doing Business in

Arab Countries 60

The World of International Management—Revisited 62

Summary of Key Points 63

Key Terms 63

Review and Discussion Questions 63

Internet Exercise: Haier’s Approach 63

In the International Spotlight: Mexico 64

3 Organizational Cultures and Diversity 66

The World

of International Management: Managing

Culture and

Diversity in Global Teams 66

The Nature

of Organizational Culture 68

Definition and

Characteristics 69

Interaction

between National and Organizational Cultures 70

Organizational

Cultures in MNCs 74

Family Culture 76

Eiffel Tower

Culture 76

Guided Missile

Culture 77

Incubator Culture

78

Managing

Multiculturalism and Diversity 80

Phases of

Multicultural Development 80

Types of

Multiculturalism 82

Potential Problems

Associated with Diversity 84

Advantages of

Diversity 85

Building

Multicultural Team Effectiveness 86

The World of International Management—Revisited 88

Summary of Key Points 88

Key Terms 89

Review and Discussion Questions 89

Internet Exercise: Lenovo’s International Focus 89

In the International Spotlight: Japan 91

4 Cross-Cultural Communication

and Negotiation 92

The World of International Management:

Offshoring Culture and Communication 92

The Overall Communication Process 95

Verbal Communication Styles 95

Interpretation of Communications 98

Communication Flows 99

Downward Communication 99

Upward Communication 101

Communication Barriers 102

Language Barriers 102

Perceptual Barriers 105

The Impact of Culture 107

Nonverbal Communication 109

Achieving Communication Effectiveness 112

Improve Feedback Systems 112

Provide Language Training 112

Provide Cultural Training 113

Increase Flexibility and Cooperation 113

Managing Cross-Cultural Negotiations 115

Types of Negotiation 115

The Negotiation Process 116

Cultural Differences Affecting Negotiations 117

Negotiation Tactics 120

Negotiating for Mutual Benefit 121

Bargaining Behaviors 123

The World of International

Management—Revisited 126

Summary of Key Points 127

Key Terms 127

Review and Discussion

Questions 128

Internet Exercise: Working Effectively

at Toyota 128

In the International

Spotlight: China 129

Brief Integrative Case 1.1:

Coca-Cola in India 130

Brief Integrative Case 1.2:

Danone’s Wrangle with Wahaha 136

In-Depth Integrative Case

1.1a: Euro Disneyland 142

In-Depth Integrative Case

1.1b: Beyond Tokyo: Disney’s Expansion in Asia 152

In-Depth Integrative Case

1.2: Walmart’s Global Strategies 156

Endnotes 165

Glossary 175

弗雷德·卢森斯是国际著名的管理学家和心理学家，美国尼勃拉斯加大学教授，曾担任美国管理学会主席，荣获管理学殊荣并担任多家杂志期刊主编。

乔纳森·多是全球领导力中心的创会理事、知名管理学教授。

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The People’s Republic of China (PRC or

China, for short) has had a long tradition of isolation. In 1979, Deng Xiaoping

opened this country to the world.

China is rapidly trying to close the

gap between itself and economically advanced nations and to establish itself as

a power in the world economy. China is actively trading in world markets, is a

member of the WTO, and is a major trading partner of the United States. Despite

this global presence, many U.S. and European multinationals still find that

doing business in the PRC can be a long, grueling process. Very few outside

firms have yet to make a profit in China. One primary reason is that Western-based

MNCs do not appreciate the important role and impact of Chinese culture.

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编辑推荐

《跨文化沟通与管理》（第9版，双语教学版）的作者弗雷德·卢森斯是国际著名的管理学家和心理学家；乔纳森·多是全球领导力中心的创会理事、知名管理学教授。《跨文化沟通与管理》（第9版，双语教学版）是国际化管理类图书的先驱，也是探究国际化管理的**教材。

书籍介绍

本书是国际化管理类图书的先驱，也是探究国际化管理的顶级教材。该书涵盖了文化的维度与含义、跨文化管理、组织的文化与多样性，以及跨文化沟通与谈判等内容，其特点是：从多文化环境去诠释管理理念，从组织内部去挖掘管理方法；注重跨文化交流与沟通，在尊重不同文化的基础上加强管理；全书结构清晰，案例丰富，可作为跨文化沟通双语课适用教材。