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Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist - the "Harvard Business Review" has published some of the best thinking on how to organize for innovation. "Harvard Business Review on Breakthrough Thinking" highlights leading ideas for incorporating the power of creativity into your strategic outlook. It is a "Harvard Business Review" paperback.

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书籍介绍

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist - the "Harvard Business Review" has published some of the best thinking on how to organize for innovation. "Harvard Business Review on Breakthrough Thinking" highlights leading ideas for incorporating the power of creativity into your strategic outlook. It is a "Harvard Business Review" paperback.