数据、模型与决策:英文版 最新 lit 百度云 下载 azw3 rb pdf kindle

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Preface i

1Management Science1

The Management Science Approach to Problem Solving2

Time Out： for Pioneers in Management Science5

Management Science Application：

Room Pricing with Management Science at Marriott6

Management Science and Business Analytics7 Model Building： Break-Even Analysis8 Computer Solution12

Management Science Modeling Techniques15

Management Science Application： The Application of Management Science with Spreadsheets16

Business Usage of Management Science Techniques18

Management Science Application：

Management Science in Health Care19

Management Science Application：

Allocating Seat Capacity on Indian Railways Using Linear Programming32

Graphical Solutions of Linear Programming Models32

Management Science Application：

Renewable Energy Investment Decisions at GE Energy44

A Minimization Model Example44

Management Science Application：

Determining Optimal Fertilizer Mixes at Soquimich (South America 48

Irregular Types of Linear Programming Problems50

Characteristics of Linear Programming Problems53

Summary 54 ? Example Problem Solutions 54 ? Problems 58 ? Case Problems 60

3Linear Programming： Computer Solution and Sensitivity Analysis63

Management Science Models in Decision Support

Systems20

Summary 21 ? Problems 22 ? Case Problems 24

2Linear Programming： Model Formulation and Graphical Solution27

Model Formulation28

A Maximization Model Example28

Time Out： for George B． Dantzig29

Computer Solution64

Management Science Application：

Scheduling Air Ambulance Service in Ontario (Canada 69

Management Science Application：

Improving Profitability at Norske Skog with Linear Programming70

Sensitivity Analysis71

Summary 82 ? Example Problem Solution 82 ? Problems 85 ? Case Problems 89

i

iiCONTENTS

4Linear Programming： Modeling Examples92

A Product Mix Example93

Time Out： for George B． Dantzig98

A Diet Example98

An Investment Example101

Management Science Application： A Linear Programming Model for Optimal Portfolio Selection at GE Asset Management106

A Marketing Example107

A Transportation Example111 A Blend Example114

A Multiperiod Scheduling Example118

Management Science Application： Linear Programming Blending Applications in the Petroleum Industry119

Management Science Application： Employee Scheduling with Management Science121

A Data Envelopment Analysis Example123

Management Science Application：

Evaluating American Red Cross Chapters Using DEA125

Summary 127 ? Example Problem Solution 128 ? Problems 130 ? Case Problems 141

5Integer Programming146

Integer Programming Models147

Management Science Application： Selecting Volunteer Teams at Eli Lilly to Serve

in Impoverished Communities150

Integer Programming Graphical Solution150 Computer Solution of Integer Programming Problems

with Excel a

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