Beyond Traditional Marketing 最新 lit 百度云 下载 azw3 rb pdf kindle

在线阅读本书

This book aims to be what every marketing manager needs to know about marketing in today’s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ‘classic’ literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two–way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real–world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Beyond Traditional Marketing在线阅读

在线听书地址：Beyond Traditional Marketing在线收听

在线购买地址：Beyond Traditional Marketing在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

在线阅读本书

This book aims to be what every marketing manager needs to know about marketing in today’s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ‘classic’ literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through collaboration with customers, and two–way brand building) and illustrates how new thinking has led to innovations in practice. The book is full of examples of real–world companies who have dealt effectively with the emerging issues, and others who have not. Each chapter ends with managerial highlights and actionable summaries.